International PR and Approach

Public relations can easily be broken down country to country, state to state, or even city by city. There is however perhaps the broadest spectrum that is international public and consumer relations. Because many business driven countries operate all over the globe dealing with imports and exports it is important that international relations exist. In the same right dealing with our governing bodies, it is their job to keep the public informed on matters pertaining outside our residing countries.

International relations exist to keep the masses up to date with what exactly is going on with their business. In so many cases today, countless countries are importing and exporting a variety of goods to and from other countries. These goods include food, cars, technology, clothes, and furniture. A consumer may want to research beforehand exactly where an item they may be purchasing is coming from. Obviously the country in which the good is made will yield a different quality to another, so it is important as a consumer to know your brand. Brands should also make sure that the quality of their items reflects who they are as a brand.

A list of countries the United States does business with can be found here:


Similar to international business relations, international political relations is a huge factor in public relations. The United States alone has relations with numerous foreign countries, whether they are good or bad. It is international relations duty to keep the masses updated on anything of importance that may affect them. With all the turmoil in the Middle East and other places around the world, it is important that the people stay informed on the situations unraveling around us. Our officials have a duty to remain open with the public as much as possible.

A small overview of the United States foreign relations can be found here:

Do you think international relations should operate on such a high level of dependency? Should each country be more localized?



Professional Relations

Relations are a core piece of any practicing business or any functioning group for that matter. Having healthy relations is what makes groups flourish and thrive. In one aspect or another, certain types of relations are bigger than others. Public relations can be broken down further by looking at three types: employee, government, and community relations. These three help to gain a better understanding into the workings of business and government.

Each of these practices has a responsibility to its respectful audience to be clear, informative, and helpful.  Employee relations breaks down what is necessary for employers in a workspace. A company should remain try to remain transparent as possible with their employees to earn their trust and respect. When employees feel safe and trustworthy of the brand they represent, it reflects their work habits. It is also the employer’s responsibility to create a healthy and hospitable work environment.


Government relations has its duty to the people over which it governs. Much of the same about employee relations can be said about government relations. There is an overbearing distrust between most publics and their governing officials due to actions of the past. It is government relations responsibility to let the people know what is going on and how it will affect them.

Community relations is the responsibility the general public has toward each other. This principle deals more with accepting those around us despite possible differences and taking it upon ourselves to form a better community. Businesses are player in community relations as well as they can step in and also work to make it better. When a business takes initiative, it shows the community that they are invested in those who keep the business running. It is an easy way to create goodwill for your name and show the public that you care.

A deeper look into each type of relations can be found here:

What is government relations?